Mark Brooks

Internet Dating Excellence Association (IDEA)

Mark Brooks has been in love with and immersed in the Internet dating & matchmaking industry since 1998 .

The press have quoted him 250+ times on the Internet dating business, including 17 quotes by Wall Street Journal. See He has keynoted at over 45 ‘iDate’ Internet Dating business conferences around the world and interviewed over 300 Internet dating executives for

Mark runs IDEA which exists to help the Internet dating and matchmaking industry grow and reach its full potential. IDEA also has a team of 26 people who have worked for dating companies extensively in the past and are available to assist companies with strategy, business development, marketing and media relations. They’ve helped 100+ clients, including PlentyofFish, Cupid, Meetme, iovation, and Besedo. They also help companies with best-in-class products to approach the dating industry.

In 2014 he completed Harvard Business School’s PLD program, which is the HBS alternative to an Executive MBA. He is an active HBS alumni member and runs Prolific Wisdom (, where Harvard Alumni interview amazing authors of new business, marketing and behavioral economics books.

From 2015-2017 Mark completed an Executive MSc in Behavioral Science at London School of Economics. He believes the future effectiveness of Internet dating services will hinge on our ability to recognise behavior traits, correlate them to character, and predict compatibility.